ABOUT
Understanding People, Defining Narratives, Designing Behavior.
KRISTOPHER MICHAEL WOOD IS A SPECIALIST IN UX, Consumer PSYCHOLOGY, AND BEHAVIOR DESIGN. He is also a founding member of the cialdini institute. the only official body offering Cialdini Certified Professional programs designed specifically for coaches, trainers, and speakers. Founded by Dr. Robert Cialdini, a pioneer in the scientific study of persuasion and influence, the Institute serves as a beacon for professionals looking to master the art of ethical persuasion. CERTIFIED AS A CIALDINI PROFESSIONAL COACH AND CONSULTANT, HE EXPLORES THE CORE OF HUMAN MOTIVATIONS, ENSURING THAT UX AND DESIGN STRATEGIES AUTHENTICALLY RESONATE WITH THEIR TARGET USERS.
HIS DIVERSE PROFESSIONAL BACKGROUND INCLUDES LIGHTING ROLES ON THE LATE SHOW WITH DAVID LETTERMAN AND TOURING WITH RENOWNED ACTS SUCH AS RADIOHEAD, ELTON JOHN, ROXY MUSIC, AND SHERYL CROW. THESE EXPERIENCES HAVE PROVIDED HIM WITH A MULTIFACETED UNDERSTANDING OF AUDIENCE ENGAGEMENT ACROSS DIFFERENT SETTINGS.
HE ALSO PENNED THE BOOKs "NEW YORK BIRDS DON'T CLIMB: ERNEST HEMINGWAY AND THE CITY", and “Business Lessons From Taylor Swift,” HAS BEEN PUBLISHED IN MCSWEENEY’S, THE AMERICAN BYSTANDER, SORBET MAGAZINE, POINTS IN CASE, WEEKLY HUMORIST, AND CURRENTLY CONTRIBUTES HIS EXPERTISE IN MARKETING AND CONSUMER PSYCHOLOGY AS THE DIRECTOR OF BRAND STORYTELLING AT LOTOS NILE, WHERE BRAND NARRATIVES COME TO LIFE WITH CLARITY AND RESONANCE.
Rounding out his credentials, Kristopher is an alumnus of both New York University and Columbia University. His education included coursework at the Sorbonne and École Normale Supérieure, where he deepened his insights into human behavior. HIS BLEND OF PRACTICAL EXPERIENCE AND ACADEMIC FOUNDATION ENSURES A HOLISTIC APPROACH TO EVERY PROJECT HE UNDERTAKES.