• For a business to be truly customer-focused, it needs to ignore what people say. Instead it needs to concentrate on what people feel.

    Rory Sutherland, Vice Chairman at Ogilvy UK

DEPLOY the Power of Ethical Persuasion

PRAISE FOR 'BUSINESS LESSONS FROM TAYLOR SWIFT'

PRAISE FOR 'BUSINESS LESSONS FROM TAYLOR SWIFT'

Education and

Professional Certifications

What is illogical influence?

Why are irrational ideas often the most persuasive?

iLLOGICAL iNFLUENCE began with a bold idea to shift how businesses engage with and influence consumers. Our framework is designed to seamlessly weave into daily life, transforming EVERY interaction into something memorable and impactful.

Our focus? Creating connections that resonate, driven by a deep understanding of human desires and societal dynamics, paving the way for substantial and lasting growth. We’re pushing beyond the usual metrics.

By integrating human-centric PSYCHOLOGY with BLOW UP THE BOX strategic thinking, we Redefine what’s possible FOR business impact.

Unlock the Secrets of Persuasion using the Seven Principles That Govern Decision-Making.
Tap Into over 60 years of research that uncovers the surprising science behind the factors that drive YOur Target audience to say 'Yes.'

🚀 Boost Your Results - Consistently

Harness the power of the latest in behavioral science to elevate your outcomes, whether in business, personal growth, or any arena of life.

🧠 Stay Ahead with Science-backed Strategies
Don't just rely on intuition. Let evidence-based methodologies guide your decisions and strategies. Benefit from the latest research and insights, ensuring you're always at the forefront of success.

🏆 Proven Outcomes
Join the ranks of our satisfied clientele who have seen tangible results from implementing proven techniques.

Don't Miss Out.
Elevate your potential and outcomes with the cutting-edge advantage of behavioral science. Dive in today and transform tomorrow.

Science-Backed Results

🧠 Unlock & Monetize Unique Skills
Harness behavioral science for unparalleled business growth and profit conversion.

🚀 Optimize Conversions
Boost results with strategies deeply rooted in behavioral insights.

🔍 Expert Reviews for Digital Excellence
Elevate ads, websites, and digital products to their peak potential.

⏱️ Swift Behavior Design Sprints
Drive quick, impactful outcomes tailored to your business needs.

Transform your business. Experience profound results today.

WE empower individuals and organizations with the latest science-backed behavioral knowledge, insights, and tools. OUR mission is simple: We’re here to make sure Interactions between businesses and consumers keep getting better—more honest, more impactful. WE want every message exchanged not just to hit the mark, but to do so with integrity at its core.

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meet the founder

Kristopher Michael Wood serves as the Director of Brand Storytelling at Lotos Nile, a role as intriguing as it is multifaceted. Specializing in Behavior Design, Brand Psychology, and Decision Intelligence, he is a founding member of the Cialdini Institute, which offers Cialdini Certified Professional programs. Established by the “Godfather of Influence" Dr. Robert Cialdini, the institute provides training rooted in ethical persuasion and influence, helping professionals apply behavioral science to real-world challenges.

As a certified Cialdini Professional Coach and Consultant, Kristopher translates the science of motivation into actionable strategies, creating UX/UI and marketing solutions that connect deeply and authentically with their Target audiences.

Earlier in his career, Kristopher worked in the entertainment industry as a lighting programmer for The Late Show with David Letterman and toured with icons like Radiohead, CHer, Elton John, Roxy Music, and Sheryl Crow (every act he toured with was later inducted into the Rock n’ Roll hall of fame. Just saying 😄). He also contributed his expertise to events such as the Grammy Awards, the Olympics, the Democratic National Convention, and the NBA Finals, honing his ability to engage audiences across diverse platforms.

An accomplished author, Kristopher has written New York Birds Don't Climb: Ernest Hemingway and the City and Business Lessons from Taylor Swift: What Every Business Can Learn from a Global Icon. His writing has appeared in McSweeney’s , POINTS in CASE, and The American Bystander.

Educated at New York University and Columbia University, with additional studies at the Sorbonne and École Normale Supérieure, Kristopher pairs practical experience with academic rigor, bringing a thoughtful, well-rounded perspective to every project.

Science, Influence, Results

Science, Influence, Results

Understanding People,

Building Narratives,

Designing Behavior.